More than Half of New Mobile Phone Buyers Choosing Smartphones

A recent Nielsen survey revealed that two-thirds of new mobile phones purchased in the second quarter of 2012 were smartphones. Nielsen also reported that just under 55% of all U.S. mobile subscribers owned smartphones.

Android was the market leader with  51.8% of smartphone owners  using an Android OS handset, Apple came second with 34.3% share, and Blackberry owners represented another 8.1 % of the smartphone market.


“Overall among smartphone owners, Apple had the highest manufacturer share of smartphone handsets. Among recent acquirers who obtained their smartphone during June 2012, 54 percent said they chose an Android handset and 36 percent bought an iPhone.”, concluded the study.

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