Facebook announced its rumored Snapchat competitor on through a blog post Friday , the app is named Poke.

Not ununike Snapchat’s app, Poke, lets you send a message, photo or video to Facebook friends. The messages expire after 1, 3, 5 or 10 seconds, though.

The Poke app, which will be available in the Apple iOS App Store on Friday.

‘With the Poke app, you can poke or send a message, photo, or video to Facebook friends to share what you’re up to in a lightweight way. You can poke an individual friend or several at once. Each message expires after a specific time you’ve set, either 1, 3, 5 or 10 seconds. When time runs out, the message disappears from the app. ” said the blog post.