Preorders for Apple’s new iPad mini which started Friday midnight Eastern Time, and after just three days, they are sold out. Order a Wi-Fi-only model now, and it won’t ship for another two weeks, previously the shipping was to begin at November 2.

Apple pricing the new 7.9 inch tablets starting at significantly higher than other tablets in its range, significantly more than competing tablets like the Nexus 7 and Kindle Fire, but the sales so far suggest that demand for the iPad Mini is strong even with the higher price.

Amazon ran an advertisement on its home page comparing the Kindle Fire HD to the iPad mini. It panned Apple’s new, smaller iPad as having a “standard definition, low-resolution display” with fewer pixels per inch than its Kindle Fire HD.