Google TV to launch next quarter



The IFA technology show in Berlin saw Google reaffirm it’s plans to release the Google TV set-top box in the U.S. later this year, with launch in the rest of the world coming in 2011.

Google TV, which was unveiled at the company’s annual I/O developer conference in May, aims to bring Internet video to the living room. Users will be able to search the web and switch back and forth between web video, TV and other content all from the remote control.

”We will work with content providers, but it is very unlikely that [Google] will get into actual content production,” said Google’s CEO Eric Schmidt.

In addition to Apple’s new streaming Apple TV, Google TV faces competition from the upcoming Boxee Box, the Roku streaming players and the connected offerings that many HDTV and Blu-ray manufacturers are already building into their devices.

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