Facebook promotes Narcissism – Study

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A study result  conducted by a  psychologist about  Facebook was shown to have some interesting correlations with self-esteem and narcissism in young adults.The current study examines how narcissism and self-esteem are manifested on Facebook. Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users at York University. Participant Web pages were also coded based on self-promotional content features.

“Correlation analyses revealed that individuals higher in narcissism and lower in self-esteem were related to greater online activity as well as some self-promotional content. Gender differences were found to influence the type of self-promotional content presented by individual Facebook users. Implications and future research directions of narcissism and self-esteem on social networking Web sites are discussed.” said the study.

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