A vast majority of social gamers are game to undertake a marketing action in return for virtual currency, according to new research by comScore for Offerpal Media which was released at the Game Developers Conference.
Alternative payment methods enable developers to monetize significantly larger portions of their user base and currently they struggle to monetize even three percent of their users through direct payments for virtual currency.
The research analyzed responses from nearly 800 social gamers. Over half of respondents play social games at least daily with all playing at least once per month.
The positive is that while 35% of social gamers are already engaging in marketing actions, such as filling in a survey or watching a video, over half (53%) would be willing to consider doing so.