Tag Archives : #newdietdew

Pepsi Using Twitter To Market Its Latest Product

Pepsi Using Twitter To Market Its Latest Product

This might sound unbelievable, but it is absolutely true! PepsiCo, the owner of Mountain Dew soda brand has rented a bowling alley in Brooklyn to throw a “taste test” party. They were testing the brand new “Ultraviolet” diet soda. Most of the guests were Twitter users and fans. On a projector screen, everybody could watch Twitter search queries related to @mtn_dew and occurrences of the hashtag [...]
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