Tag Archives : ads

This might sound unbelievable, but it is absolutely true! PepsiCo, the owner of Mountain Dew soda brand has rented a bowling alley in Brooklyn to throw a “taste test” party. They were testing the brand new “Ultraviolet” diet soda. Most of the guests were Twitter users and fans. On a projector screen, everybody could watch Twitter search queries related to @mtn_dew and occurrences of the hashtag [...]

Publicis Groupe is a French advertising group and one of the largest media companies, with over 44,000 employees. The company has recently agreed to buy Razorfish from Microsoft for $530 million. They will pay in cash and stock and Razorfish will keep its brand name. This is Microsoft’s preferred provider for Internet advertising and will remain so even after it is acquired by Publicis Groupe. At [...]