Apple’s iPad accounted for 68.3 percent of global tablet shipments last quarter according to Strategy Analytics. Global tablet shipments grew 67 percent annually in Q2 2012,that’s up nearly 10 percent from the fourth quarter of 2012, and up 7 percent year-on-year.
Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached 24.9 million units in Q2 2012, jumping 67 percent from 14.9 million in Q2 2011. Demand for tablets among consumer, business and education users remains relatively healthy. Apple shipped a robust 17.0 million iPads worldwide and maintained its strong market leadership with 68 percent share during the second quarter of 2012. Apple continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest level since Q3 2010.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Android captured 29 percent share of global tablet shipments in Q2 2012, remaining static from 29 percent a year earlier. Global Android tablet shipments grew by more than half to 7.3 million units. Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market. Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far.”