Clash of the titans – Google versus Microsoft

Microsoft Google! oO
Image by Daniel F. Pigatto via Flickr

This is probably the most exciting tech battle of our days: Google versus Microsoft. Although it will probably go on for years, it will remain a very hot subject. It all started a few months ago when each company launched a direct attack on its rival’s most important business.

Google started by announcing the development of a new desktop operating system, Chrome OS. Microsoft swiftly responded by launching a new search engine, Bing. Score is 1-1! Chrome OS is Google’s first attempt to disrupt one of Microsoft’s most important business segments. Until it reaches the market, nobody can say if it will be a success or a failure. Until now, we only know that the operating system promises to be fast, simple, and free to gadget makers.

On the other side, Microsoft’s search engine, Bing, achieved only a modest success until now. Microsoft’s part of the U.S. search market was 8.4% in June. Search generates over 90% of Google’s revenue. If Microsoft manages to steal a large part of the market, Google would be in big trouble. The same goes for Microsoft. If Google’s Chrome OS manages to be a success, the Windows juggernaut is in trouble.

These are just two fronts in the war between Google and Microsoft and both sides are far from victory at this point!

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Ruk Cooray is Co-Founder of LDN.cm you can find him on twitter here rambling about something or the other

  • natemcg

    I don't care for all the extras – just give me what I'm looking for. I like to use http://www.dogreatgood.com – it provides clean relevant results and donates to charities such as the Humane Society and Big Brothers Big Sisters.

  • wonder how many yahoo users will jump ship to google. If they change the interface this will surely happen

  • I like that, looks very rewarding, what I'd prefer is if I got my money back for searching.

  • what I don't get is why yahoo users go to bing as opposed to google, I think firefox has something to do with it, when you mistype urls you always get bing now, which is so annoying! I'm sure I can switch it off somewhere.

  • vladionesi

    To be honest, I like Google as a search engine. I never felt the need to try something else so, for me, Bing is useless. I took a look at Microsoft's new search engine and I am sure there will be a lot of people leaving it for Google.

  • Indeed. Not to mention, to many people Google *is* the Internet.

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