Clash of the titans – Google versus Microsoft

July 28, 2009 # 12:47 # Google, Microsoft, Windows # Comments

: Image by Daniel F. Pigatto via Flickr

This is probably the most exciting tech battle of our days: Google versus Microsoft. Although it will probably go on for years, it will remain a very hot subject. It all started a few months ago when each company launched a direct attack on its rival’s most important business.

Google started by announcing the development of a new desktop operating system, Chrome OS. Microsoft swiftly responded by launching a new search engine, Bing. Score is 1-1! Chrome OS is Google’s first attempt to disrupt one of Microsoft’s most important business segments. Until it reaches the market, nobody can say if it will be a success or a failure. Until now, we only know that the operating system promises to be fast, simple, and free to gadget makers.

On the other side, Microsoft’s search engine, Bing, achieved only a modest success until now. Microsoft’s part of the U.S. search market was 8.4% in June. Search generates over 90% of Google’s revenue. If Microsoft manages to steal a large part of the market, Google would be in big trouble. The same goes for Microsoft. If Google’s Chrome OS manages to be a success, the Windows juggernaut is in trouble.

These are just two fronts in the war between Google and Microsoft and both sides are far from victory at this point!

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vladionesi

To be honest, I like Google as a search engine. I never felt the need to try something else so, for me, Bing is useless. I took a look at Microsoft's new search engine and I am sure there will be a lot of people leaving it for Google.

Calvin Robinson

Indeed. Not to mention, to many people Google *is* the Internet.

martinbeauchamp

wonder how many yahoo users (now bing users) will jump ship to google. If yahoo change the interface and the way results are displayed this will surely happen. MS really have to do something special to win marketshare in the face of google.

Ruk Cooray

what I don't get is why yahoo users go to bing as opposed to google, I think firefox has something to do with it, when you mistype urls you always get bing now, which is so annoying! I'm sure I can switch it off somewhere.

natemcg

I don't care for all the extras - just give me what I'm looking for. I like to use www.dogreatgood.com - it provides clean relevant results and donates to charities such as the Humane Society and Big Brothers Big Sisters.